What Valerie Writes is a writing service which focuses on meeting your business’s specific needs. There are a multitude of writing services to choose from. Here are some of the most popular and commonly requested:
Copy: compelling and meaningful copy enables you to persuade your customers to take a specific action or to subscribe to a viewpoint. A hugely important marketing tool, this is done in direct email campaigns, promotional materials, web content, advertising and more.
Content: these days having a nice and easy to navigate website is not enough. Having clear and effective content allows customers to get the information they need quickly and often prompts them to continue clicking through your web pages to read more.
Articles: in a Search Engine Optimisation (SEO) world where Google is king, having updated information on your website is crucial. Some experts say that having fresh content at least twice a week maintains and improves your SEO rankings. Regular articles rich with keywords will drive your rankings up.
From a marketing perspective, new articles give visitors a reason to return to your website time and again and also enables them to use social media to share links to your articles which enhances your brand and your online presence.
Blogs: the purpose of a blog from a business persepctive is three-fold. Firstly, if your blog is well written, it gives your business a human feel, a connection for the customer that enhances their interest and loyalty to you. Secondly, it presents you as an expert in your field, which increases customer confidence and your “memorability factor”. However a badly written blog can counteract all the progress your website may have been making, so it should be considered as high a priority as the rest of your web content. Lastly, a blog, like articles, can be rich in keywords which enhances your SEO results.
Case Studies: having case studies takes your (prospective) customers on a journey. For services or products that promise significant changes to the customer or that have a high price point, clearly defining the benefits of your product is the primary purpose of case studies. The studies take customers on a clear, step by step journey of someone else who has purchased the product. This journey, if presented effectively, reduces customer skepticism or doubt and can convert a prospect into a paying customer. Unlike other content, case studies needn’t be updated on a weekly basis, but should be considered 3-4 times a year.
What Valerie Writes offers a wide array of writing services for business, small and large. If you’re unsure what type of writing will best enhance your business, feel free to contact Valerie to discuss.